Many average investors think they can beat the pros. While it’s true technology and the Internet have helped level the information and resource edge professional investors used to have over others, average investors still have a ways to go to catch up – especially in their approach and the way they think about investing. Having evaluated hundreds of professional money managers, I’ve noticed some subtle but important differences that separate the pros from everyone else. Here’s what we can learn from them.
1) Adopt a portfolio approach
One of the common mistakes average investors make is to place too much emphasis on individual stock selection (i.e., picking which stock) and not enough on portfolio management (e.g., understanding how that stock interacts with other positions in their portfolio). Unless you have better information than the rest of us and/or have the ability to consistently identify mispriced stocks, you’re better off behaving more like a portfolio manager than an investment analyst. That means identifying and selecting stocks or sectors you believe will have high expected returns and low correlation with the other stocks in your portfolio.
2) Appreciate the role of uncertainty
Many average investors tend to be overconfident or under the illusion they have more control over the outcomes of events than they really do, when in reality, there’s an element of chance that plays a huge role in investing. Overconfident investors can learn from professional poker players by adopting a probabilistic frame of mind when investing. The savviest investors, much like the best poker players, know not only know when to bet big and when to get out, but also accept that despite making the right play, sometimes the cards don’t get always play out in their favor. Once in a while, you are going to get that bad beat on the river. The important thing, however, is to keep your head in the game and stick to your strategy – unless, of course, there’s something wrong with it. The trick is being able to tell the difference between a flawed game plan and just bad luck.

3) Always watch your downside
Given the large role that uncertainty plays, investors should spend more time focusing on risk control. In Jack Schwager’s book, “Market Wizards”, Steve Cohen, manager of SAC Capital said “containing your losses is 90% of the battle”. While Cohen is generally regarded as a short term trader, the same philosophy can be applied to long-term investors as well. Investors should constantly verify that the reasons for their investing in a stock are still very much in tact. If not, it’s time to get out. Many of the successful fund managers I have met employ a rigorous set of risk controls that includes cutting or reducing their losses after certain losses have been breached. For example, a 10% loss in a position may trigger a flag, at which point the position is reevaluated. Cutting your losses early is an important way to avoid large potential losses down the road.
4) Play to your edge
People are wired differently. Some people have a better feel for market timing, are able to identify when positions are over and under bought, and operate coolly under pressure. Others are better at identifying long term secular trends, where market timing plays less of a factor. Investors need to be aware of their strengths and weaknesses and play to their edge. A prime example of an investor who trades his edge is an energy and commodity hedge fund manager I once met. This guy was a quirky (but brilliant investor) who spent a lot of his time analyzing oil and gas production reports and building forecast demand models, and even scheduled vacations to Mexico and Saudi Arabia so that could visit oil and gas fields. The amount of detail he went into was even beyond than that of the average fund manager. But it was easy for him to dig into that level of detail because that was how he was wired. That’s what made him one of the best in his business. In contrast, I once met with a commodity hedge fund that had a large-scale presence throughout dozens of countries around the world. Through their network of local on-the-ground professionals, they had built an information edge that was difficult to replicate and took advantage of it. Understand your edge and play to it.

5) Recognize patterns and cycles
As the saying goes, the more things change, the more they stay the same. In our financial system, it seems the same story seems to play out over and over again despite claims that “this time will be different”. Hyman Minsky (1919-1996) proposed a theory for why business cycles and market crashes occur. While the financial instruments have changed (e.g., Junk bonds in the 80’s, Internet stocks in the late 90’s, and more recently, subprime MBS/CDO’s, our capacity to abuse them hasn’t. Savvy investors often recognize the earliest signs of such cyclical patterns and position themselves to profit from the opportunities created by them. For example, in 2002, professional investors that recognized they had just passed the inflection point of a cyclical credit downturn were able to pick up low-risk distressed assets at bargain prices and subsequently were able to earn significant profits as the market recovered. Those same distressed investors have been waiting for years like an opportunity like our current credit environment to materialize.
6) Don’t be afraid to go against the consensus
It’s no surprise the largest investment gains usually come when you bet against a prevailing trend and happen to be right. Eddie Lampert started buying up K-Mart debt while it was in Chapter 11 and even doubled down as creditors fled. His bet earned him a $1 billion payday in 2004, making him the first hedge fund manager to earn a billion in a single year. John Paulson was shorting subprime-backed securities years before the crash, earning him close to $4 billion last year. George Soros, who has a history of making contrarian bets, began picking up silver back in 1994 and began shorting the dollar in early 2000 when it was still rather strong. As you’re probably aware, those bets paid off enormously. The best investors tend to be innovators, not followers. Superior performance requires not only picking the right stock or trend but also having the balls to bet big.

7) Try to avoid fads
The savviest investors tend to be cynical people. After all, they’ve learned to be skeptical and to find reasons why an investment won’t work. They question assumptions and constantly search for instances where the consensus is wrong. Savvy investors also avoid “fad stocks” – the type of stocks the masses generally gravitate to because they have a good story behind it. When I first started out at a hedge fund, my boss raised an eyebrow when I recommended Taser (TASR) as a buy. In so many words, he told me that owning TASR is playing Russian roulette – you never know when it’ll blow up in your face. Growth companies like TASR or CROX that make for salient stories and are in the public limelight, are much more difficult to value and hence, more prone to unreasonably lofty valuations because of increased investor interest. These valuations can also plummet without warning on an unfavorable rumor, news, or even whim. If you decide to invest in fad stocks you need to be willing to accept the risk that you might to be the last one holding the bag. Many savvy investors aren’t in the business of playing Russian roulette and generally avoid these types of investments.
